Istituto Marangoni offers the highest quality in the educational experience, constantly updating itself in line with the latest trends and market demands and acting as a tutor for students and graduates who begin their career in the fashion and design sector. Since 1935, Istituto Marangoni has had as its mission: the development and growth of the skills of new talents.
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Cuba Lab and the students of the Master in Fashion Styling & Creative Direction and the Master in Creative Digital Media of Istituto Marangoni Firenze, have signed a collaborative project to create the photographic campaigns for the SS25 collection.
The project developed in two phases: in the first, the students of the Master in Fashion Styling & Creative Direction focused on the campaign dedicated to the product, Vivid Gateway, creating shootings of the accessories and still lifes to best enhance the details and craftsmanship of the collection. The campaign transforms CubaLab bags into a passport to a vibrant oasis: more than simple accessories, they become refuges from the chaos of everyday life, evoking positive emotions through the encounter between craftsmanship and colorful patterns.
In the shooting with models, the bags break through walls of color, opening new breaches for the imagination. Each bag represents a unique journey, where elegance and adventure intertwine in the arms of those who carry it.
In the second phase, the students of the Master in Creative Digital Media did a shooting with the artisans of San Patrignano as protagonists, telling the creative process through a different narrative. The talented artisans of the San Patrignano community were photographed with a surreal style to show their creativity as a magical and extraordinary place to visit. The Art Within campaign therefore celebrates the work of the artisans by putting them at the center of the images, immersing them directly in landscapes, drawings and projected collages with which they can interact live.
Credits
Istituto Marangoni Firenze
Francesca Giulia Tavanti
Director of Education
Odile Orsi
Fashion Styling Programme Leader
Davide Daninos
Art Course Programme Leader
Francesco Migliorini
Tutor
Vivid Gateway. SS25 Campaign
Photographer: Lorenzo Risani, former student in Multimedia Arts from Istituto Marangoni Firenze
Styling coach: Martina Lucchesi, former student in Fashion Styling & Creative Direction from Istituto Marangoni Firenze
Concept, Styling & illustrations, Master Fashion Styling & CreativeDirection2024-25, Istituto Marangoni Firenze: Agnete Bay Blichfeldt, Igor Cabral Cesar, Yinxin Li, Gretta Madrazo Hakim, Daniela Morales, Rafaela Porto Abdalla, Missimi Rabha, Zoe Silveyra, Yubeier Zheng
The Art Within. Portraits of Artisans
Concept & Photography, Master in Creative Digital Media 2024-25, Istituto Marangoni Firenze: Azul Alba, Juan Alvarez, Muhammad Naufal Farras, Lorenzo Manetti, Abraham Yael Pérez Mosqueda, Aria Ixchel Zamora Morales
